Monday, 17 June 2013

Monochrome Circles, Amethyst Rhinestones & Nubar Violet Sparkle


We saw these on the Nail Cake Blog and just had to share them with you! Monochrome Circles with Amethyst Swarovski Nail Art Crystals and Nubar Violet Sparkles - Flawlessly executed we're sure you'll agree Kirstie is a talented nail artist. The combination of geometric design, the monochrome and purple colours highlighted with the light catching sparkles really works. This is awesome work. Check out the Nail Cake Blog today.




Wednesday, 12 June 2013

Join 'The Nail Art Company' on Pinterest!

The Nail Art Company is now on Pinterest!

We thought it was probably a good idea (and about time!) to get involved in the fantastic world of nails and nail art on Pinterest.

After all if you haven't taken the opportunity to check out what can only be described as the ultimate treasure chest full to the brim and some of nail and nail art related products, how to dos, tips, guides and tutorial images then you haven't lived.

Follow The Nail Art Company's nail and nail art image account on Pinterest today, and feel free to follow our nail art pin boards.

We have a main account and four Pin Boards to follow and engage in. Here are the links.


Boost Your Nail Salon or Mobile Nail Business with a Loyalty Program!

Everybody who invests time, energy and money in a business wants success and those who work in the nail industry are no different. So whether you run a nail salon or you’re a mobile nail technician most of us recognise the importance of growing our nail businesses to a sustainable level as quickly as possible. This is usually accomplished by growing the number of happy satisfied clients on your books and then more importantly retaining them!

An Example of a Customer Loyalty Card. Courtesy of Georgina at FancyFingers.me.uk 

Retaining Your Nail Clients

I can assure you sure that retaining customers by nurturing and developing a loyalty to your nail business is a lot less effort and costly than looking for new clients! So how can you achieve this? After all we want to spend our time delivering beautiful nails, not looking for new customers.

This article examines a simple and cost-effective method to keep hard-won customers that is proven to pay back dividends – “The Customer Loyalty Scheme”

You’re Nail Business & the Local Competition

It’s fair to say that there is a lot of competition in the nail industry. So how do you not only keep you existing clients but at the same time grow the numbers on your books?

The answer is simple. Stand out from the crowd. By differentiating your nail business, its range of services and importantly levels of customer service from the local competition you’re already be well on the way to running a successful nail business.

Identify Your Local Business Competitors

Let’s start by breaking the problem down. Nail and nail art businesses are geographically limited to the amount of clients that they can potentially serve. In terms of a nail salon it’s the number of clients that live within an acceptable travel distance to and from the salon premises and in terms of a mobile nail technician it’s the number of clients that live within an acceptable service radius where the nail tech is prepared to travel and work.

With a potential client base broadly similar for both you will have any number of local nail and beauty businesses all vying for their share of the local market. In either case (and thankfully!) you only have to concern yourself with those nail salons and mobile nail technicians that work inside your service area.

So who is your competition? A little homework using the internet and your local business directories will help you establish who your local competition is, where they’re located and even what services they offer. You will probably be quite surprised at the number of local businesses that offer similar nail services (and prices) to your nail business. All this information is useful, but....

How Many of Them Run a Client Loyalty Scheme?

You’ll be surprised that it’s probably not many and this is something that you can take advantage of.

So What is a Client Loyalty Scheme?

Basically, a customer loyalty scheme or program is a way of rewarding, or giving back to your regular and loyal clients in return for all the business that they have given you. For example, you might give your frequent customers every fifth manicure, shellac treatment or nail art a fantastic discount or in some cases for free.

What Are the Benefits of Running a Client Loyalty Program for My Nail Business?

Remember it’s all about fostering a client/business relationship, retaining your clients, growing your client list and differentiating your business from others. Four immediate benefits spring to mind so let’s expand on these.

  1. It keeps your hard-won nail clients happy (and loyal) with a reward that encourages future bookings and regular nail maintenance. Think about it. Who wouldn't like the thought of a discounted or free nail appointment?
  2. It’s persuasive. Running a loyalty program is an excellent Unique Selling Point (USP). It’s an added positive that you can mention when a new client calls about a nail appointment. Clients love the idea of discounts or free services.
  3. It promotes positive ‘word of mouth’. Your existing clients may mention you have a loyalty program to friends. After all personal recommendations through word of mouth are arguably the most powerful and effective marketing you can get.
  4. A loyalty program is something you can promote in your existing advertising campaigns including your service literature, website and even your face book and Google+ pages.

How to Run a Customer Loyalty Scheme for Your Nail Business

You’ll be glad to know it’s actually quite easy and hassle free. The issue is - How do you keep track of clients loyalty entitlement? There are many approaches, but here are a couple of ideas that are inexpensive and have certainly worked for me.


Punch Cards - Design a punch card. Every time your client visits you for a nail appointment you simply mark the card with a stamp (less risk of forged claims), initial or sign it. When the card is full your client can claim their loyalty reward on their next visit.

Reward Coupons - Design a discount coupon, which you can issue when your client qualifies.

Electronic Swipe Cards - This tends to be more expensive and used in larger nail salons and nail bars.

Whichever you choose include your company logo, name and contact details on the reverse. Ensure the card/coupon is the same size as a standard business card and get them printed professionally. There are two reasons for this.
  1. There are lots of companies that print full colour double-sided business cards so you can get lots of good deals everywhere.
  2. The card will fit conveniently in your client’s purse and so won’t get lost.
Whichever way you choose, both methods look professional and your client is left with something tangible to remind them to come back to you.

Will Running a Loyalty Scheme Cost Me Money?

You’re absolutely right to ask this important question and the answer is of course - yes.

In the short-term, offering a loyalty program will cost you money and affect your earnings.

But those that look only at the short-term gains to business growth are generally the businesses fail! There is always a cost in providing a service whether it’s your time, materials or both. But wait; let’s look at this from the perspectives of both short and long-term gains.

Let’s say you decide to offer a customer loyalty program and that you offer stamps on a card every time you client completes a nail appointment.

FREE nail appointment when 8 stamps collected. They can claim their loyalty reward on their 9th appointment.

If you offer to do every 9th nail service for free, that's 1/9 less money you have earned, right?

Of course you would be right, but whilst this is the case from a short-term perspective, in the long run a loyalty program will earn you much more money and regularly than it costs you. This is accomplished by developing a long-term client / business relationship, and if your client does not return for future nail appointments you will not have lost a thing!  

Let's Explore This Hypothetical Example to See Why This is the Case

Continuing to use the example above let's say that your loyalty program consists of giving each of your clients a stamp on a loyalty card at the end of every nail appointment, and that you offer a free nail appointment after eight stamps. Now let’s look at the pros and the cons and what it means in terms of lost revenue for this type of program.

In this example we’re using the term ‘lost revenue’ instead of cost because the cost of an appointment is actually less. The true cost to your business is actually the profit from a nail appointment.

To keep the maths simple were going to use an average value for a nail appointment of £25 and we are going to assume you have 30 clients.

  • 8 Nail appointments x £25 = £200 Earnings per client
  • 30 Clients x £200 = £6000 Total earnings
  • Collecting 8 stamps client received 1 free nail booking a saving of £25 on their 9th appointment.
  • Multiply this by the number of clients on your books, in this case 30.
  • 30 x £25 = £750 in lost revenue giving 30 clients 1 free 9th nail appointment.

Summary Points to Consider

£750 of lost revenue for £6000 worth of business sounds like a lot, but would you not rather have the regular business and an established client book?
Any loss in revenue is actually much less in reality when you consider the true cost of an appointment.
Not every client will see the loyalty program through so loss in revenue is often much less.
You’re keeping your clients happy and feeling valued thus perpetuating your nail business.


The Positives & Negatives of Running a Client Loyalty Program

Lets start with the negatives and finish with the positives.

Negatives:
  1. You will receive a bit less money when you client cashes in their loyalty stamps.

Positives:
  1. You will have improved the likelihood that the client WILL come back a second time and for many subsequent nail appointments, where without an incentive, they might not.
  2. The customer loyalty card acts as a visual and physical reminder for the client (Free advertising!). Again enhancing the likelihood of a repeat business and future booking. A cleverly designed and correctly sized customer loyalty card will remind the client every time she opens her purse, reminding her of (hopefully) a positive experience with you and your nail business.
  3. Perception is everything. Showing that you care, look after and reward ‘regular’ customers will leave your clients with the impression that they are ‘valued’. They will also perceive to have received an enhanced more personal experience when compared to other similar local businesses.
  4. Your clients will be left with a positive impression that you and your nail business offer a better value deal and may feel more inclined to feel good about you, the work that you do and the range of nail services you offer.
  5. Whereas without a client loyalty program, you might be able to keep a client for one or two nail appointment, with a loyalty program, you should keep your clients for longer.
  6. They are inexpensive to set up and support.
  7. They are a unique selling point (UPS).
  8. They are attractive to customers because let’s face it who doesn't like free or discounted services.

Summary

We think that it’s always worth taking a very small reduction in your profit margins to keep your customers coming back, which means that the scale and flow of your clients through your business will be increased.

Ask yourself the following question and then decide if a customer loyalty scheme is for you. Would you rather have two clients every day letting you do their nails for full price, or five clients and sacrificing a modest discount?

We hope that we have convinced you of the benefits of adopting a client reward system for your nail business and remember you can tailor a discount deal to your own requirements. Also make sure you include the details and any special terms and conditions applicable to discounts or reward systems you offer either on your website or in print and don't forget to promote your offers to your clients.

We hope you have found this nail tech article useful. If you have, please feel free to recommend, share or link to it.

Thursday, 6 June 2013

SmART-nails Instant Nail Art Stencils - Just Add Polish!

SmART-nails Logo
SmART-nails Nail Art Stencils Review
There are those of us that love and appreciate nail art but are not necessarily blessed with artistic skill. Then there are others that would like nail art but would like something easy to do and does not involve a lot of time and bother. Well there is a solution to both problems and it’s called SmART-nails.

What better way to introduce you to this hot nail art product than a comprehensive explanation and product review that hopefully will answer all your questions. So let’s get started....
SmART-nails Nail Art Stencils - The Easy & Fun Way to Create Striking Nail Designs
               
What Are SmART-nails?              
SmART Nails is a rather natty, easy to use Nail Art Stencil System that’s been specially developed to enable anyone with only a modest level of skill to create beautifully crisp mistake free nail art designs time after time. You don’t need any special training, tools or products - just a stencil and your existing collection of nail polish.

Who Are SmART-nails Suitable For?
The stencils are equally suitable for professional and home use.

How Many SmART-nails Designs Are There?
There is currently 66 unique designs in the SmART-nails stencil range, a nice wide variety of creative patterns with something to suit everyone.

What Do You Get in the Packet?
Each SmART-nails packet contains 10 individual stencils ready for immediate use. Full easy to follow application instructions are included on the reverse of the packaging.

Application Instructions for SmART-nails Nail Art Stencils
So how do you use SmART-nails nail art templates? Read on and follow these simple instructions.
  1. You can choose to use the nail art stencils on natural nails or if you prefer on top of a nail varnish finish. If you choose the latter, think about a complimentary or contrasting colour polish. Whichever way you decide to go prepare the surface of the nail by ensuring the surface is completely clean and dry.
  2. Choose a Smart-nail stencil. Remove from packaging and gently peel off a stencil from the backing sheet.
  3. If you want to reduce the likelihood of leaving any sticky residue on a pre- applied nail polish layer simply stick it to the pillow of your finger (skin side) for a couple of times in order to reduce the intensity of the glue. 
  4. Position and place the stencil on the nail. They are quite flexible so you can stick them on any shaped nail. Make sure that it is flat and well stuck down. Press the sticker onto the nail and be sure that the area around the design has properly adhered to the nail. You can tell just by looking at it and seeing if there is air underneath. Ensuring the sticker is properly placed will reduce the chance of any nail polish bleeding under the stencil and ensures that you get a nice crisp result.
  5. After choosing your favourite colour nail polish, apply a moderate layer over the exposed area of the template (where the shape is cut). There is no need to go over the border of the sticker.
  6. Leave a few seconds, then slowly and carefully peel away the nail stencil. Don't wait for the nail polish to dry before removing the stencil or you will end up pulling the image off the nail!
  7. You will more than likely want to use the stencil again, so to avoid damaging it don’t twist the template during removal.
  8. If you want to use a different colour nail varnish first let the application dry and clean the stencil ready for an alternative colour nail polish. Repeat the process.
  9. Once you’re finished clean the stencil and carefully put back onto the backing sheet for next time.
Are SmART-nails Stencils Reusable?
With care you can use a stencil many times, but it really comes down to how you look after them. We have managed to use the same stencil on three separate sessions but to be honest I don’t expect much more than this. But hey that’s pretty good for something that’s supposed to be disposable. I’ll post an update later based on our experience.

Benefits of SmART-nails Art Stencils
  • Fun
  • Quick
  • Easy
  • Inexpensive
  • Convenient
  • Lots of designs
  • No skill required
  • Repeatable crisp designs
  • Use your existing nail polish collection

Where Can I Buy SmART-nails Nail Art Stencils?
The Nail Art Company’ in the UK stocks all 66 stencil designs and offers next day delivery for orders received before 4:30 PM. They also ship worldwide and cater for wholesale.

How Much Do SmART-nails Cost?
The retail recommended Price (RRP) is just £1.75 per packet. A bargain considering what can be achieved with them. Look out for special offers!

Can I Stock an Sell Smart-nails in My Nail Salon?
Yes you can! SmART-nails nail art stencils are available at trade prices subject to Minimum Order Quantities (MOQ). Contact us with your requirements and see how we can help you.  

SmART-nails Retail Displays
‘The Nail Art Company’ stocks a range of bespoke SmART-nails retail displays especially for nail and beauty salons and nail product suppliers. These nail stencil displays make an excellent point of sale product for any nail technician, salon or nail bar.

SmART-nails retail displays available at TheNailArtCompany.co.uk
SmART-nails Retail Displays Available at TheNailArtCompany.co.uk 6 Different Displays Available.

Choose from 6 unique display designs. Abstract, Fun, Seasons, Classic, Floral, Elegant. Each display comes with 288 nail stencil packets and an attractive self assemble product display stand. Stencil refills packets are also available with 12 packets per refill. With excellent margins why not boost your salon’s sales with a SmART-nails retail display today; your customers will love them.
SmART-nails Retail Displays - 6 Themes - 24 Designs In Each - 288 Stencil Packets Per Display

Can SmART-nails Be Used with an Airbrush?
Yes. SmART-nails stencils are perfect for those that wish to use an airbrush.

Aren't Nail Art Stencils Messy to Use?
No, quite the opposite really. The design is limited to the shape of the nail stencil so any excess nail polish should get all over your fingers. As long as you let each stencil application dry properly (which really depends on the brand of nail polish you’re using) the results are nice and crisp.

Are SmART-nails Stencils Worth the Money?
Definitely, they are in our opinion really good value. They are quick, easy and fun to apply and I can use my existing nail polish collection. The quality of the nail art is excellent and after you get past the initial idea of using them with a single colour polish and you start to combine different colours and different shapes you really can create some awesome nail art patterns. Check out some of these themes and decide for yourself.
SmART-nails - Bamboo Nail Art Stencils N055

SmART-nails - Bouquet Nail Art Stencils N048

SmART-nails - Cherry Blossom Nail Art Stencils NDC1001

SmART-nails - Pentagram Nail Art Stencils N031

SmART-nails - Skull Nail Art Stencils N041

SmART-nails - Slide Nail Art Stencils N057

SmART-nails - Splats Nail Art Stencils N045

Are SmART-nails Stencils Better Than Nail Art Stamping?
They are similar in process. We think that the stencils are faster and easier to place and generally involve less faffing around. You can place the stencil exactly where you want and its easier to move it if you’re not happy before you apply the nail polish. With nail art stamping you can never really apply the design accurately and if you don’t like the result you have to clean it off and start again.